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SWOT Analysis
What is it?
You can use a SWOT Analysis to identify and analyze the Strengths and
Weaknesses of your organization, as well as the Opportunities and Threats
revealed by the information you have gathered on the external environment.
Who uses it?
The team members, the managers.
Why use it?
To develop a plan that takes into consideration many different internal and
external factors and maximizes the potential of the strengths and
opportunities while minimizing the impact of the weaknesses and threats.
When to use it?
While developing a strategic plan, or planning a solution to a problem,
after you have analyzed the external environment (for example, the culture,
economy, health, sources of funding, demographics, etc.).
How to use it:
- Internal Analysis: Examine the capabilities of your organization.
This can be done by analyzing your organization's strengths and
weaknesses.
- External Analysis: Look at the main points in the environmental
analysis and identify those points that pose opportunities for your
organization and those that pose threats or obstacles to performance.
If you need additional information, you can find out what your users think
by using a user survey or a tally sheet.
Decide whether the answers or the data collected reveal external
opportunities or threats.
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Enter the information you have collected in steps one and two into a table as
illustrated below:
| Positive | Negative |
| Internal | Strengths
| Weaknesses |
| External | Opportunities
| Threats |
- You can use this information to help you develop a strategy that uses the strengths and opportunities to reduce the weaknesses and threats, and to achieve the objectives of your organization.
Example:
Here is an example of a SWOT Analysis being used to help plan the solution.
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Case Study
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