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		Solve Problems
		Focus on the User
		Build Teams
		Manage the Process

Management Concepts


		Develop Strategies
		Market Change
		Motivate People

Tools for Developing Strategies


		Affinity Technique
		Force Field Analysis
		SWOT Analysis
		Strategic Analysis
		Brainstorming

SWOT Analysis

What is it?

You can use a SWOT analysis to identify and analyze the Strengths and Weaknesses of your organization, as well as the Opportunities and Threats revealed by the information you have gathered on the external environment.

Who uses it?

The team members, the managers.

Why use it?

To develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats.

When to use it?

While developing a strategic plan or planning a solution to a problem, after you have analyzed the external environment (for example, the culture, economy, health, sources of funding, demographics, etc.).

How to use it:

Internal Analysis: Examine the capabilities of your organization. This can be done by analyzing your organization's strengths and weaknesses. Click here for some examples of management areas you may want to consider during this analysis.
External Analysis: Look at the main points in the environmental analysis, and identify those points that pose opportunities for your organization, and those that pose threats or obstacles to performance.
If you need additional information, you can find out what your users think by using a user survey or a tally sheet.

Decide whether the answers or the data collected reveal external opportunities or threats.
Enter the information you have collected in steps one and two into a table as illustrated below:

POSITIVE NEGATIVE

INTERNAL Strengths
Weaknesses

EXTERNAL Opportunities
Threats
You can use this information to help you develop a strategy that uses the strengths and opportunities to reduce the weaknesses and threats, and to achieve the objectives of your organization.

Links to Explore: A personal SWOT Analysis, and a SWOT Analysis in a business setting.

Example:

Here is an example of a SWOT Analysis being used to develop strategies.

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