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Motivate People

Tools for Marketing Change

Marketing Plan

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Stakeholder Analysis

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Program Matrix

Effective Presentations

Audiovisual Techniques

Convey Your Message

Prepare for a Presentation

  

Using Audiovisual Techniques

What is it?

Audiovisual Techniques are different modes of complementing a verbal presentation with a visual image.

Why use it?

These techniques facilitate productivity during meetings or workshops by allowing the participants to receive the information both aurally and visually.

Who uses it?

The team members and the management.

When to use it?

You will use presentation techniques in many different situations. You can use presentation techniques: to help you run a meeting; to explain a project or a new idea; or to promote a change in your organization. These techniques are useful for informal presentations, or formal ones during meetings, workshops, or conferences.

How to use it:

Select the audiovisual technique that will be most suitable for the content of the presentation and for the audience. Some of the major techniques are described below:
  • Chalkboard or White Board: a traditional presentation technique, inexpensive and interactive, better used for short presentations. The person presenting must have legible handwriting.

  • Flip Chart: can be more expensive than the chalkboard but is more permanent and allows you to keep text or information for future reference instead of erasing it.

  • Overhead Projector: one of the most practical and commonly used resources for sharing ideas, uses a transparency that is projected on a screen or wall. The group can concentrate on what the speaker is saying, and the speaker can write down ideas on the transparency while maintaining visual contact with the group. Previously prepared handwritten or electronically printed transparencies can also be used. This technique has a higher cost and requires more infrastructure.

  • Visualization in Peoples' Participation (VIPP) Cards: inexpensive, portable cards - approximately the size of half a sheet of paper - that the presenter can stick to any flat surface. This technique promotes interaction within the audience and allows the presenter to organize ideas visually. The main problem is that the cards cannot be read from more than 5 meters away.

  • Computer Presentation: presentation software packages, such as PowerPoint, make it easier to create presentations using a personal computer, and then project them onto a screen or wall using an LCD projector. Although the equipment costs can be high, presentations can easily be prepared and then changed according to the needs of the presenter. Here is an example of a PowerPoint presentation.
         
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