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Case Study Sections


		Getting Started
		Developing a Strategic Plan
		Identifying the Problem
		Describing the Problem
		Analyzing the Problem
		Planning the Solution
		Implementing the Solution
		Monitoring/Evaluating the Solution

Developing a Plan of Action

The team prioritizes the alternative lines of action based on their totals. Marketing seems to be the most popular strategy among the staff. However, Mrs. Alvarez reminds the staff that realistically, they need to work on all five strategies at some point to fulfill the mission statement.

The strategic line of action, as determined by using the four steps of the strategic analysis, is the following:

"Improve the overall quality of services provided by the health center by

improving staff performance and the quality of the services they provide;
giving users more information about the health center and the services available (marketing);
restructuring the physical facilities with the help of the local government, which will finance a portion of the activities to be implemented; and
eventually coordinate with other providers to improve coverage."

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