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Welcome Case Study Map
Case Study Sections

Getting Started

Developing a Strategic Plan

Identifying the Problem

Describing the Problem

Analyzing the Problem

Planning the Solution

Implementing the Solution

Monitoring/Evaluating the Solution

Related Topics

Developing Strategies Tools: Brainstorming

Consensus Building Tools: Prioritization Matrix

  

Generating Alternatives and Viability Analysis

Generating Alternatives

Keeping the driving and restraining forces in mind, the team has a brainstorming session to generate possible lines of action for achieving the Mission, again using the affinity technique.

As a result of the brainstorming, the team comes up with five possible strategies:

  1. better marketing of health center services to the community so that users know about the services provided by the health center;
  2. restructuring of the health center's facilities to make people feel more comfortable in the health center;
  3. improving staff performance through training and through reorganization of the health center;
  4. improving quality of services;
  5. coordination with other providers to improve coverage.

Viability Analysis

The team reviews the possible strategies to see if they are viable and consistent with the health center's mission statement. Mrs. Alvarez introduces the team to a technique called Viability Analysis and the tool, prioritization matrix. She explains that this exercise is founded on a strong participatory principle with each person voting three times for each criteria. She encourages the team to take on this responsibility and asks them to express any concerns. Satisfied that this is real work, they agree.

Mrs. Alvarez explains that a prioritization matrix is a useful technique for achieving consensus about an issue. The matrix helps the team rank problems or issues (usually generated through brainstorming) by a particular criterion that is important to them.

The team decides to base the analysis on three criteria: effectiveness, cost, and technical feasibility. The team will examine each of the alternatives using these three criteria.

  • Effectiveness: fulfillment of the mission
  • Cost: assessment of the investment and recurrent costs of the alternatives
  • Technical feasibility: ease of implementation

Mrs. Alvarez asks the team to vote on the most effective, least expensive, a nd most technically feasible line of action. Each participant votes three times for each of the criteria, and each vote has the same weight (1 point). After the voting is completed, Mrs. Alvarez adds together the votes received for each suggested line of action and tallies the votes in the right-hand column, under Total.

Viability Analysis Using a Prioritization Matrix

Line of Action Effectiveness Cost Technical Feasibility Total
Marketing 2 3 3 8
Restructure of the physical facilities 2 1 2 5
Improving staff performance 3 2 1 6
Improving service quality 3 1 2 6
Coordination with other providers 1 3 1 5

         
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The Guide to Managing for Quality Copyright 1998 MSH and UNICEF

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