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Developing Strategies
Why?
A strategy is necessary for every institution that wishes to achieve its goals, or for successfully completing a specific project.
You can use a strategy to increase the probability of a project's success and to overcome resistance to change.
What?
The strategy defines the long-term lines of action that the institution will take to achieve its goals. It is built on two different elements:
- Vision: the desired future of the institution, integrating the needs of both staff and users.
- Mission: justifies the existence of the institution in the eyes of the users. The mission explains
the scope and goals of the institution's services to its users.
How?
When developing a strategic plan, you must first identify the need and the demand for services, and then determine how to meet them.
- Define the vision and the mission of the institution according to
internal and external users using the
affinity technique.
- Identify and analyze the Strengths and Weaknesses of the institution as well as the external Opportunities and Threats to develop the strategy. You can do this by using the
force field technique or the
SWOT analysis.
- A strategic plan must be designed that systematizes the various steps to achieve the mission and reach the vision, taking into account the forces that promote and impede reaching the goal.
Brainstorming will help generate four or five lines of action, spanning several years. These strategies should be fine-tuned by analyzing their technical,
economic, and political viability.
To learn more about any of the tools mentioned above, click on the name of that tool.
Once you are done looking at the tools related to Developing Strategies, continue on to tools for
Marketing Change.
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