While efficiency can be improved by using staff more effectively and increasing
revenues through alternate financing schemes, decisions concerning staff use
and financial systems should not be made on the basis of theory. Make your
decisions using real data on your financial situation, services delivered, and
marketing research.
Develop cross subsidies
Two major goals of a sustainable organization may appear
to be contradictory: increasing services to poor and underserved populations, and
increasing the level of self-financing (increasing the proportion of
locally-generated revenues as opposed to donor revenues). Managers may think that
in order to fund programs for the poor and underserved, they must rely on donor
funding. Although donor funds are usually an option, when donors reduce their
level of funding, managers are required to explore other options. One option that
some family planning organizations have found successful is cross-subsidizing,
which means using monies generated in one area or service to cover the costs in
another area or service. Essential to successful cross-subsidizing is information
on the costs of services and the pricing policies for those services. Family
planning organizations need to know the real costs of services, whether family
planning or pediatric, and the per unit cost of delivering services in each of the
service delivery points in the program. Managers then consider real costs, client
incomes, and market considerations to determine appropriate prices to establish a
successful cross-subsidy scheme. Three of the strategies available for cross
subsidization have proven to be particularly useful for family planning
organizations:
From service to service
Family planning organizations can
subsidize family planning services by using profits generated by related services
which clients want and are willing to pay for. When providing such services as
sonograms, laboratory tests, and gynecological services, programs can charge fees
higher than the costs of the service and can channel the profits into providing
family planning services.
From clinic to clinic
Clinics in urban areas often
serve clients who are better able to pay the full cost of their services; indeed,
some clinics have been deliberately situated so as to both meet client demand and
generate a profit for the organization as a whole. Profits from such clinics can
be used to subsidize other clinics, usually rural, where the clients are poorer and
the costs of providing quality services are higher due to additional costs of
transporting staff and supplies.
From client to client
Sliding fee scales, which
charge clients according to what they say they are able to pay, are a relatively
simple way of subsidizing services for poorer clients by using fees collected from
middle class clients. In Latin America, sliding fee scales have been simple and
effective. The fee scale is set for each community according to the conditions
there, rather then in terms of absolute income which may be difficult to estimate
or verify. During the first visit, clients identify themselves as A, B, or C.
"A" clients pay more than the cost of services, thus generating profits
to subsidize the costs of serving poorer clients who are unable to pay the full
costs services. "B" clients might pay in full or in part, while
"C" clients pay nothing.

Example from Indonesia - Building Sustainability
Making Your Program Sustainable